Analyzing the Popularity and Success of Legend of the Blue Sea Across the World
Introduction
Hello PikiranMedia’s Friends, have you ever heard of the South Korean drama, Legend of the Blue Sea? If you haven’t, let us give you a brief overview of the show. The drama stars Jun Ji-Hyun and Lee Min-Ho and tells the story of a mermaid who falls in love with a human. The show premiered in November 2016 and quickly became a worldwide hit. In this article, we will be analyzing the popularity and success of Legend of the Blue Sea across the world.
South Korea
Legend of the Blue Sea premiered on SBS TV in South Korea and was an immediate hit. The first episode received a nationwide viewership rating of 16.4%, and by the end of the series, it had an average rating of 17.3%. The show was praised for its unique storyline and the chemistry between the lead actors.
The popularity of the show also led to an increase in tourism to filming locations. The beach where the mermaid was found, for example, became a popular tourist destination. The success of the show in South Korea helped it gain a lot of international attention as well.
China
Legend of the Blue Sea was also a massive hit in China. The show premiered on iQiyi, one of China’s biggest streaming platforms, and quickly became the most viewed show on the platform. The show’s success in China is largely attributed to Lee Min-Ho’s popularity in the country.
However, the show was not without controversy in China. In January 2017, the State Administration of Press, Publication, Radio, Film and Television issued a notice to streaming sites stating that they should no longer air “harmful content,” including time travel, homosexuality, and reincarnation. This led to some scenes in Legend of the Blue Sea being edited out of the Chinese version, including a kiss scene between the two lead actors.
Other Asian Countries
Legend of the Blue Sea was also a hit in other Asian countries such as Japan, Thailand, and the Philippines. In Japan, the show was broadcast on Fuji TV and had a lot of viewership from middle-aged women. In Thailand, the show was dubbed in Thai and broadcast on Thai PBS. The show’s popularity in both Japan and Thailand is credited to Jun Ji-Hyun’s popularity in those countries.
In the Philippines, the show was broadcast on ABS-CBN and received high ratings. The show’s airing in the country coincided with Lee Min-Ho’s fan meeting in Manila, which only added to the show’s popularity.
Western Countries
Legend of the Blue Sea was not only popular in Asia but also gained a lot of attention in Western countries. The show was broadcast on Netflix and was one of the most popular shows on the streaming platform.
The show’s success in Western countries can be attributed to its availability on Netflix, which has a vast international audience. The show’s popularity on Netflix also led to an increase in interest in South Korean dramas in general.
Conclusion
In conclusion, Legend of the Blue Sea was a massive success across the world. The show’s unique storyline and the chemistry between the lead actors led to its popularity in South Korea and other Asian countries. Lee Min-Ho’s popularity in China helped the show gain a lot of viewership in the country, and its availability on Netflix helped it gain attention in Western countries. Overall, the show’s success shows the increasing popularity of South Korean dramas across the world.
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